Case Study
StaySafe sparked honest conversations and a 3x retail lift
StaySafe used CelebrityBank to build a campaign around comfort, confidence, and education — working with women creators to normalize conversations that drive real purchasing decisions.
3x
Retail Lift
8.9%
Engagement Rate
1.2M
Women Reached
3x
RETAIL LIFT
“
CelebrityBank's vetted creators helped us speak to women with respect and honesty. The trust showed up directly in retail numbers.
The Results
3x
Retail Lift
8.9%
Engagement Rate
1.2M
Women Reached
3x
RETAIL LIFT
What We Did
Feminine hygiene marketing needs empathy, not noise. StaySafe partnered with 15 women health and lifestyle creators for honest product reviews, educational reels, and day-in-the-life content during key seasons.
The campaign generated a 3x retail lift in target regions, with educational content earning an 8.9% engagement rate and thousands of saved-and-shared posts.
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