Case Study
Kidstar won 40,000+ moms through trusted parenting creators
Kidstar collaborated with mother-bloggers and parenting experts on CelebrityBank to demonstrate comfort, dryness, and safety — the three things every parent checks before choosing a diaper.
40K+
Moms Reached
52%
Consideration Lift
23%
Repeat Purchases
52%
BRAND CONSIDERATION LIFT
“
Moms don't buy diapers from ads; they buy from other moms they trust. CelebrityBank connected us to the right voices instantly.
The Results
40K+
Moms Reached
52%
Consideration Lift
23%
Repeat Purchases
52%
BRAND CONSIDERATION LIFT
What We Did
Buying for a baby is an emotional decision built on trust. Kidstar engaged 8 parenting creators to share 24-hour wear tests, night-time dryness trials, and honest daily-mom routines.
The campaign reached 40,000+ new moms, lifted brand consideration by 52%, and grew repeat-purchase rates through referral codes tracked by the platform.
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