Case Study
Shinex turned shine tests into 1.8M views with home-care creators
Shinex brought its trusted floor, glass, and tile cleaners to life through before-and-after content, letting creators prove the shine in real Bangladeshi homes.
1.8M
Video Views
11.5%
Engagement Rate
4.1x
Return on Ad Spend
4.1x
RETURN ON AD SPEND
“
The before-and-after content creators produced showed our product working in seconds. That's the kind of proof you can't script in a studio.
The Results
1.8M
Video Views
11.5%
Engagement Rate
4.1x
Return on Ad Spend
4.1x
RETURN ON AD SPEND
What We Did
Cleaning products live or die on visible proof. Shinex onboarded 12 home-care and lifestyle creators on CelebrityBank to film real shine challenges, mess-to-clean transformations, and everyday household routines.
The result was 1.8M organic video views, a 4.1x return on ad spend, and a measurable lift in shelf offtake as viewers tried the products in their own homes.
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