Case Study
Ray washed away the competition with a laundry-hack creator series
Ray Fabric Care detergent built a 'Laundry with Ray' creator series that turned stain removal into binge-worthy content for busy households.
1.4M
Monthly Reach
46%
Brand Recall Lift
18%
New Retail Listings
46%
BRAND RECALL LIFT
“
A weekly series kept Ray top-of-mind every wash day. CelebrityBank's milestone tracking kept the whole series on schedule.
The Results
1.4M
Monthly Reach
46%
Brand Recall Lift
18%
New Retail Listings
46%
BRAND RECALL LIFT
What We Did
Detergent brands compete on proof of whitening and stain power. Ray launched a recurring series with 10 home-care creators on CelebrityBank — stain battles, fabric-care tips, and weekly wash-day routines.
The series sustained 1.4M monthly reach, grew brand recall by 46%, and helped Ray capture new shelf space in modern trade within one quarter.
Ready to get results like Ray?
Launch your next campaign with top creators.