Case Study
PRAN Jhalmuri went viral with 4.2M snacking moments
PRAN Jhalmuri turned street-food nostalgia into content gold, partnering with food vloggers and campus creators for first-taste reactions and munch-time moments.
4.2M
Organic Views
9.7%
Engagement Rate
2.4x
Retail Sell-Through
4.2M
VIDEO VIEWS
“
We wanted Jhalmuri to feel like the snack everyone gathers around. Creators made that feeling contagious — and very measurable.
The Results
4.2M
Organic Views
9.7%
Engagement Rate
2.4x
Retail Sell-Through
4.2M
VIDEO VIEWS
What We Did
Snack brands win on fun and shareability. PRAN Jhalmuri enlisted 11 food and lifestyle creators on CelebrityBank to film first-taste reactions, street-food comparisons, and group snacking sessions.
The campaign generated 4.2M organic views, a 9.7% engagement rate, and record sell-through in campus and retail channels during exam-season peaks.
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