Case Study
Glitter's grease-busting demos cleaned up in kitchens nationwide
Glitter put its dishwashing liquid to the test with home chefs and busy-mom creators, proving that a few drops can handle the greasiest pots after family meals.
1.6M
Video Views
2.8x
Conversion Lift
Top 3
Category Share of Voice
2.8x
SALES CONVERSION
“
Show a creator winning a grease battle in ten seconds and the product sells itself. CelebrityBank made those matchups effortless.
The Results
1.6M
Video Views
2.8x
Conversion Lift
Top 3
Category Share of Voice
2.8x
SALES CONVERSION
What We Did
Kitchen care wins on demonstration. Glitter signed 14 food and homemaker creators on CelebrityBank to film grease-battle challenges, quick-wash hacks, and honest sink-side reviews.
Demo-style content produced a 2.8x conversion lift, 1.6M views, and a top-3 share-of-voice position in the dishwashing category within two months.
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