Case Study
Bliss freshened 1M+ homes with ambient lifestyle content
Bliss scented everyday living through cozy-home creators, turning a routine product into an atmosphere, a mood, and a moment worth sharing.
1M+
Household Impressions
90%
Positive Sentiment
2x
Festival Sell-Through
90%
POSITIVE SENTIMENT
“
Creators showed Bliss as part of a lifestyle, not a can on a shelf. That emotional framing moved product faster than any discount.
The Results
1M+
Household Impressions
90%
Positive Sentiment
2x
Festival Sell-Through
90%
POSITIVE SENTIMENT
What We Did
Air fresheners are bought on feeling. Bliss collaborated with 9 home and lifestyle creators on CelebrityBank to film calm-morning rituals, guest-ready spaces, and scent-pairing guides for festivals.
Ambient content outperformed traditional ads, delivering 1M+ household impressions with 90% positive sentiment and doubling sell-through during the festival season.
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